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How To Do Content Marketing Better: Digiday Agency Summit

Digday’s Agency Summit in Scottsdale, Arizona took place on March 19-21 and played host to C-suite folks from digital and media agencies, vendors, and content publishers alike. Over the course of the...

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We’re All Publishers Now: Content Marketing In A Narrowcasting World

I recently had the pleasure of sitting in on a panel at Mediapost’s Video Insider Summit in lovely New Paltz, NY. It took place at the Mohonk Mountain House, which if you’ve never been, I highly...

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Is Emotional Connection more Impactful than Big Data?

As Christoph Becker noted in Adweek, businesses should recognize that customers are becoming ‘numb’ because they are flooded with content across all digital media channels. To combat the overload,...

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Kendrick Lamar Salutes Sharp Real-Time Marketing Stunt on Black Hippy’s...

Remember how earlier this year, Kanye called out MTV VJ and hip-hop mainstay Sway Calloway for putting him 7th on the “Hottest MCs in the Game” list, even though they go way back, and he’d given him...

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How are healthcare marketing plans changing?

In our latest work with Wellpoint, ROKKAN helped create the “Real Health” initiative. We collaborated with real people, and let them tell their personal stories about how health plays into their daily...

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Predator vs. Prey: Why brands need to stop hunting

When it comes to how they market themselves, brands should be acting like “prey.” Though, more often than not, we see them behaving as “predators.” It’s the difference between becoming interesting,...

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Silent Video May Become Your Brand’s Loudest Statement

Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? A couple of years ago, I was on a family trip. I turned on the hotel television and found a...

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What Mad Men Can Teach Us About Marketing to Women

As the Mad Men dust finally settles, so do the industry’s self-congratulations on just how far the advertising world has come for women. Interviews with top female ad execs were abound the past few...

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Can Advertising Save the World? The United Nations Is Betting on It

Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencies. Last month the United Nations (UN) hosted the...

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Rethinking the Creative Brief

A few weeks ago at the 4A’s Strategy Festival I listened to a number of case studies that followed a familiar and compelling story arc. 1.     We were doomed 2.     We had an “aha!” moment 3.     We...

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